Discover “Wow, that’s doable”

Breaking Down Big Dreams: Savely transforms imposing travel goals into manageable, achievable financial chunks. This approach prompts users to realize, "I can do this. I can save $82 a week."

Problem

Users were unclear about this screen's intent — questioning if it was just a calculator or implied a commitment. The challenge was crafting a design that effectively conveyed three critical elements:

  1. The appeal of seeing a smaller, more manageable weekly savings amount,

  2. The option to further reduce this amount manually

  3. Inviting friends to save collectively, makes the goal even more achievable.

Hypothesis

Improving in these areas would significantly contribute to our growth:

  • Evoke “Wow, that’s so doable” reaction by showcasing an incremental attainable saving target

  • Decrease the weekly “sticker shock” for more expensive goals by clearly differentiating between

    • Savings aimed at getting started with a small amount

    • Saving to staying on track and achieving on-time

    • Saving more to get ahead

  • Emphasize the importance of beginning with a manageable, smaller savings amount

Cohort Results: T+30 days

  • Increased by 22%

  • 36% more users played with the amount slider

  • 34% higher user bank link rate.

    • Measured from the breakdown screen

  • Average savings amount Increased by $18/week

Learnings

  • Additional information was needed to clarify the new concept. These “pauses” are opportunities to reinforce our brand voice and commitment

  • “Show me don’t tell me”, users don’t like excessive talk they want action. We had a difficult to convey the message of we’re on your side, and want to nudge you

  • We had trouble with the number of people choosing the saving target if they buzzed through the goal creation slides. Color coordinating the slider made it more digestible and increased engagement

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