Sign-Up
Engaging and Trust-Building Onboarding: Our multifunctional sign-up process is designed to build trust, prompting users to link their accounts in the next step. It's a journey of progressive affirmations, enhancing user engagement.
Problem
Users faced challenges in grasping Savely's core value proposition and understanding what they were signing up for, finding the process lengthy and complex.
Hypothesis
Reducing the perception of a big commitment, while subtly emphasizing the benefits of linking a bank account would boost the number of users completing the sign-up process.
Cohort Results: T+90 day
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Coupled with the introduction of the new Apple sign up we had 20% higher number of sign-ups
Learnings
Directly guiding users to the sign-up process can be more effective, as over-explaining can sometimes be unnecessary. It's beneficial to assume user readiness for sign-up and maintain consistency in progressively affirming their decisions.