Savely's Journey: Launch, Growth, and Acquisition
Savely: A Mobile Fintech Travel Platform that calculates vacation costs based on user preferences, breaks them into achievable chunks, and creates an internal savings account to ensure goal achievement.
Growth: Grew user base from Zero to 26,000, with users saving $3.1 million in their Savely Wallets, achieving this at just 15% of the average industry acquisition cost.
Target Marker: Perfect for those who are at the beginning of their travel planning journey and have the “I want to get away” mindset.
Monetization: [Purchasing Data + Funds] Generating affiliate revenue by leveraging users' captured future purchase intent, combined with the availability of funds on our platform.
Team: Built a top-tier founding team, drawing talent from Tesla, Beachbody, and J.P. Morgan Chase.
Exit: Savely Inc’s innovative technology was acquired in early 2022.
Feature Flows
Zero to One: Pioneering the Travel Fintech Space
Addressing a Unique Pain Point: As the first travel fintech platform, Savely zeroes in on a common yet overlooked pain point: the uncertainty of how much to save for vacation goals.
Innovative Saving Solution: We developed a unique method for instantly calculating personalized savings targets, combined with the functionality of a bank to securely save these funds.
Significant Growth and User Engagement: Savely expanded its user base to 26,000 and accumulated over $3.1 million in savings, demonstrating a strong market product market fit.
Cost-Efficient User Acquisition: Achieved 85% below the industry average acquisition cost, illustrating our effective and sustainable growth strategy.
Guiding Users through Clear, Flexible Design
Intuitive User Interface: Savely offers a straightforward platform, guiding users in setting realistic vacation goals and seamlessly linking their bank accounts.
Empowering Decision-Making: As a reliable partner, Savely provides unbiased advice, empowering users with clear guidance and supporting their autonomous decision-making in travel planning.
Ideal for Independent Travel Planners: Caters to those who are at the beginning of their travel planning journey, with the “I want to get away” mindset.
Leveraging Purchase Intentions for Mutual Benefit
Revenue from Purchase Insights: By aiding users in setting vacation goals, Savely gains valuable insights into future purchase intentions and manages funds allocated for these purchases.
Optimizing User Expenditures: With detailed knowledge of users' trip plans and confirmed savings, we are able to source the best deals for them, particularly for significant bookings like hotels.
Revenue Sharing Model: Savely earns revenue up to 6% of the purchase price, benefiting from its ability to find the most cost-effective deals for our users.